Benchmarking reports can help companies better measure their IR performance against peers and help improve overall engagement, says Darrell Heaps, chief executive at Q4.
In the latest IR TV video, Heaps discusses how IR teams can look more closely at their performance through the new benchmarking initiative launched within the Q4 Engagement Analytics product.
The update to the product aims to aggregate digital investor interactions through web visits, email alert openings and event attendance to enable IROs to see how their individual program is performing against industry and market cap peers.
‘[Companies] that receive the same level of engagement as . . .
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