Investor education

The old gentleman looked as though he could not be budged from his stakeout at the buffet table. But after we had shared our mutual enthusiasm for edible party treats and he found out I was a business writer, he licked his fingers and followed me away, brimming with questions. Did I have any investing advice for him? Any hot stock tips? How could he get the better of the market?

I sighed and gave him my standard response: those who can, do; the rest of us just write about it. Undeterred, he regaled me with his adventures. He had sold his stocks in disgust after the Asian financial crisis, then bought in again just before the fall downturn. He had focused on tech stocks, aiming to buy in at the bottom and sell at the top. But he seemed to be upside-down, and his stock picks defied his view of gravity. What was he doing wrong?

That one I could answer: he had been trying to time the market, playing stocks like horses. Sure, there are people out there who can do this and get away with it, I admitted. But for them it’s a full-time job and more, and they hedge their bets in all kinds of fancy ways to balance the risks. And that’s easier said than done.

Index funds, I prescribed for him. Diversified baskets of stocks that should appreciably rise with the market over the long term.

Several months down the line, the next time I met my old gentleman over a heaving buffet table, he was eager to inform me that he had followed my advice and gone into index funds. And his system really seemed to be working: he bought index funds each time he thought that the market was going up, and then sold them at the top…

‘How’s the roast beef?’ I inquired, resolving once again never to try and give investment advice.

Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US
  • Awards – US
    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US

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