First of all, Suresh Kumar, vice president of IR at Chartered Semiconductor, stresses the necessity for people entering the profession to take the time to understand their industry, perhaps investing time in an immersion program to do this.
Studying corporate leaders and doing player comparisons to establish the department’s reference points is important and, if budgets allow, perception studies should also be carried out.
Lastly, he emphasizes the importance of long-term credibility and building trust by being straightforward with senior management and investors.
