IR Magazine held a webinar today, titled ‘Where’s the value in social media?’, which featured IR professionals at the vanguard of social media adoption discussing how they utilize tools like Facebook, Twitter and blogs to communicate and engage with the investment community
The panel was made up of Andrea Wentscher, IR manager for retail investors at BASF, Patrick Kiss, Deutsche EuroShop’s head of investor and public relations who has just launched a new website with an IR blog, and Friederike Edelmann, director of IR at SAP.
For those of you who missed it, the webinar will be available to listen to on IR Magazine in a couple of days.
During the webinar, a series of polls took place to discover how much audience members are using social media for IR. Here are some of the results:
- Around a third say they believe social media like Facebook, Twitter and blogs are useful sources of information for professional investors and research analysts
- Of the audience, however, 44 percent never tweet, blog or post on Facebook as part of their job. Forty percent say they do but less than 10 times a week
- Two fifths of the audience have a dedicated social media manager in some department at their company
- The main barriers to adoption of social media are reluctance among senior management and a lack of resources
