Falls Communications has revealed Rob Berick will lead the new investor relations arm at the media agency, headquartered in Cleveland, Ohio.
The firm says its new IR practice ‘will help companies articulate and amplify their distinctive investment theses, further enhance management’s credibility and provide timely and actionable insight into market sentiment’, according to a company statement.
Falls Communications will now offer IR strategy, advice on governance and risk management, SEC filings and assistance with non-deal roadshows, to name just a few of its new IR services, all championed by Berick.
‘We have been studying the investor relations market for several years and understand the complex communications challenges companies face as they try to create sustainable value,’ says Rob Falls, president and CEO of Falls Communications, in a press release. ‘For example, the traditional channels to the investment community have been altered dramatically by rapid technological advances and ever-changing regulatory requirements. As a result, it’s never been harder for a company to identify or reach targeted investors and market influencers with a truly differentiated message.’
Under Berick, the new IR offering will also include assistance in ‘high-stakes special situations’ such as proxy fights, dealing with shareholder activists and IPOs.
The NIRI member, who serves on the boards of the institute’s annual conference committee and its Cleveland/Northeast Ohio chapter, brings more than 20 years’ capital markets and communications experience to the role. For more than 11 years, Berick served at communications firm Dix & Eaton, advising companies across a range of sectors, including energy, consumer products and industrial manufacturing.
Welcoming him to the company, Falls says Berick ‘brings the diverse skill set we need to build this practice in a thoughtful and deliberate manner’, adding that his ‘perspective and leadership will be invaluable’ to the communications firm.
