You are analyzing the traffic on your website when you notice a hedge fund well known for unseating board members has been visiting regularly, and spending lots of time on the directors’ bios page. Checking in with your contacts, you find there are rumors about a potential campaign against your company.
As a result, management immediately sets about addressing the negative sentiment in the market, while you are lauded a hero for spotting the trouble in advance. All this could be possible with new products released in the summer by IR website providers.
Investis launched a tool called Audience Intelligence, which allows companies to see which organizations are looking at their corporate website and what pages they are viewing. <a class="external" href=
