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Just over a year ago, most U.S. based Investor Relations professionals, didn’t even know what MIFID II stood for (and many still don’t), and passive outreach was resigned to an annual one-sided dialogue around proxy season, if at all. In addition to MIFID II and passive investing, the continued importance placed on Environmental, Social and Governance (ESG) and the changing face of activism have all presented unique and challenging opportunities for investor relations departments as they prepare to plan for 2019 and beyond. The industry is in the early innings of these changes, and most are still in the on-deck circle, but there is no doubt that they have, and will continue to shape how companies approach their investor relations strategies.
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