Catherine Buan

Catherine has been leading Investor Relations and ESG Reporting at Asana since April 2020 the year that ASAN prepared for the ground breaking Direct Listing and entry to the public equity markets. Her role at Asana punctuates the developing landscape of Finance and ESG. Measuring and reporting progress in ESG will drive measurable outcomes and provide transparency to all stakeholders, from customers to employees to investors. This promotes trust, supports long term business growth and can elevate a company’s valuation.
She was previously at Lyft where she helped guide the company through their IPO process and the transition from private investors to public equity investors. She has over 25 years of experience with tech IPO’s including Lyft, Okta, AppDynamics (pre-Cisco Acquisition), Docusign, and Ariba, as well as turnarounds at Oracle and Business Objects. Across these marquis tech companies she has built the pillars of the Investor Relations strategy and plan including industry metrics, the long term investment narrative and key institutional investor relationships.
Outside of tech, she has long been involved in leading Economic Development organizations such as Philippine Development Foundation and other humanitarian aid efforts such as the American Red Cross.