
What can IR teams do when Donald Trump makes demands of your CEO?
Not every company has had to field a complaint in a public forum from one of the leaders of the free world. That is until Donald Trump started his second term.


Featured deep dives
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Despite political noise, the stats clearly show the anti-DE&I movement does not have shareholder support
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The CFO: ‘When there’s profit, we’ll be ready’ – Norcod’s finance chief on being a pre-profit company in uncharted waters
Nordcod, listed on Euronext Growth and the Oslo Stock Exchange, is seeking to do with cod what the seafood industry has already done with salmon: turn it into a year-round, accessible food source. There are challenges, ranging from the biology of the Atlantic cod to the growing media scrutiny that surrounds seafood and fishing. Still, Stian Vollan-Hansen, the Norwegian firm’s CFO, believes that Norcod can make cod farming work – for the company and its investors, for the customer and, crucially, for the fish and their surrounding environment.
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Muted mics, loud protests: how the rise of AGM protests is forcing companies to rethink shareholder meetings
Are we witnessing a rise in AGM protests? While often a forum for disagreements with shareholders, this year’s AGM season was characterized by a marked rise in public campaigns targeting annual meetings – particularly in the UK – each of which gained significant press attention.
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‘European investors are better prepared than US ones’: Inside the one-woman IR show at Central Garden & Pet
How did Friederike Edelmann end up where she is today? The West Coast-based IR lead for Central Garden & Pet has two decades of global IR experience under her belt – working on everything from IPO preparation to pandemic IR and micro-cap to mega-cap companies – but it all started back in Germany ‘way back when’. She speaks to IR Impact about juggling IR with other responsibilities (she manages ESG and external communications for Central), managing in-person engagements when your operations are remote and what she would have been doing if she hadn’t gone into corporate finance. You can also…
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The CFO: ‘Don’t wait too long to make changes,’ says Central Garden & Pet finance chief
Visit the executive page of Central Garden & Pet, the Walnut Creek, California-headquartered company, and you get an immediate sense of just how much the C-suite is tied to the company: instead of the typical suit-in-a-boardroom shot, it’s a case of bring-your-pet-to-work day. Brad Smith, who was promoted from his role as finance chief for the firm’s pet segment to group CFO eight months ago, brought in his French bulldog. Elsewhere there are labradors, maybe a couple of poodle mixes and a cat, though Smith points out that dogs are definitely the more cooperative choice. Smith talks to IR Impact…
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‘Earnings are our Super Bowl halftime show’: Tales from 100 quarterly updates with Mary Winn Pilkington
Earlier this year, Tractor Supply Company (TSC)’s Mary Winn Pilkington celebrated her 100th earnings call – with balloons, cake and the typical quarterly stress to match. ‘In IR you touch on everything – that’s probably part of the reason I have stayed in investor relations for 25 years,’ she says. ‘Every day is different and you get to work with the smartest people inside the company. ‘You’re working with people that are on the board or the management team, you’re working with high potential individuals that have been given strategic projects to work on,’ she adds. ‘Then, outside of the…
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‘People aren’t robots’: How can companies support mothers in their IR teams?
How do you keep a mother in investor relations? How do you support her in a way that keeps diversity of knowledge and experience climbing the corporate ladder? This is a very difficult act to balance, with our recent article on the topic hearing from high-functioning, street facing women who hold senior positions while also raising children. And as Debbie Nathan of Debbie Nathan Associates explained, the issue of childcare is not one that men ever raise in the recruitment process: this is predominantly a female issue. So what should companies be doing to make sure that women feel they…
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Featured research
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Playbook: How to deliver capital market days that impress investors & analysts
This playbook contains tips and desires shared by investors and analysts – many of them on our IR Impact Award judging panels – on what they want from investor days as well as what turns them off.
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Playbook: How to leverage data to successfully navigate market expectations
A modern IR team needs a solid foundation of real-time analytics to confidently steer their organization through the turbulence of market expectations. High-quality data transforms challenges into opportunities, fostering a culture where every forecast is an informed step toward sustainable growth. This playbook, developed in partnership with Visible Alpha, now a part of S&P Global Market Intelligence, offers a comprehensive guide to mastering this critical aspect of navigating the capital markets.
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Playbook: Maximizing your return on time
In this playbook, written in association with Notified, we look at how IROs divide their time and what tasks they consider most valuable.
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Governance Playbook: Building an effective creation process for your proxy statement
The proxy statement is the cornerstone of a company’s communication with its shareholders and other stakeholders including employees, regulators and customers. In recent years, this vital document has evolved from being a publication designed solely to comply with SEC requirements into something that conveys – often in novel ways – the company’s message and strategy. Now more than ever, companies face deep scrutiny of how they operate and the values they adhere to. Crafting the content and design within proxy statements for success would not be possible without the process involving – at its head – the corporate secretary’s office…
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Upcoming events

Exclusive best practice events and celebrations of IR excellence
Connect, learn and network at our forums, think tanks and award ceremonies – your go-to for the latest IR trends, regulatory updates, investor engagement strategies and valuable networking opportunities.
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Briefing – How agentic AI can enhance your investor targeting
In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event Targeting has always been a time-consuming, manual and often unpredictable process. But with increasing pressure to demonstrate ROI and prioritize high-value investor conversations, IR teams…
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Workshop – Capital allocation: Bridging strategy, communication and investor confidence
Key principles of effective communication on capital allocation Develop and communicate your capital allocation strategy in today’s environment Capital allocation is at the core of value creation and a key component of your equity story. An effective and well-communicated capital allocation strategy provides investors with conviction around your ability to…
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Forum – AI & Technology
About the event As more investors and corporate communication teams embrace AI, machine learning and emerging technologies to inform their decision-making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind.At this fast-moving stage of adoption, IR teams are asking important questions regarding implementation, accuracy,…
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