In partnership with
WHEN
8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET
DURATION
45 minutes
About the event
AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large language models (LLMs) before reaching human eyes.
This shift means that investor relations teams need to adapt: the way your content is structured now directly impacts whether it’s surfaced, understood, and trusted in AI-driven search results.
Answer engine optimization (AEO) – the practice of refining content so it is easily interpreted by AI tools – is becoming an essential skill. From earnings releases to annual reports, how your company’s story is framed and discovered will play a crucial role in shaping investor decision-making.
In this webinar, hosted in partnership with Notified, we’ll show you how to optimize key communications (such as earnings content, disclosures and IR websites) for an AI-first audience. You’ll walk away with practical, actionable strategies to ensure your company’s story is discoverable, accurate, and compelling in this new communications ecosystem.
What you’ll learn:
- How to build a long-term, discoverable record that strengthens your company’s equity story
- How AI and search tools ‘read’ and index IR content and how you can use this to your advantage
- The speed at which AEO is evolving and why you can’t afford to wait
- Simple adjustments to boost discoverability of earnings releases, disclosures, and press materials
- Ways to make your IR website more AI-friendly without sacrificing search engine rankings
Event speakers
Short, sharp and packed with expert insight, this briefing will get you up to speed on these critical issues in just 45 minutes. Sign up to view this essential briefing and be informed of future briefings produced by IR Impact.
Holders of the NIRI IRC® credential can earn 1 professional development unit (PDU) per briefing. IRC-credentialed speakers may also earn PDUs. For more information about the Investor Relations Charter (IRC)®, please visit www.niri.org/certification
IR Impact has partnered with Notified to deliver you this webinar. IR Impact and Notified will process your personal data for purposes connected with your attendance at the webinar and may send you marketing communications and information that may be of interest to you, as permitted under applicable law. You may choose to unsubscribe at any time by email with ‘unsubscribe’ in the subject line or by clicking on the ‘unsubscribe’ link in any email from us or Notified. Your data will be processed in accordance with IR Impact’s privacy policy: www.ir-impact.com/privacy-policy and Notified’s privacy policy: www.notified.com/privacy.
Upcoming events
-
Briefing – Winning investor confidence: how IR teams can anticipate sentiment and drive support
In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes Winning investor confidence: how IR teams can anticipate sentiment and drive support The capital markets are becoming increasingly fragmented. Passive strategies, pass-through voting and evolving stewardship priorities mean…
-
Corporate Governance Forum
About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…
-
Corporate Governance Awards
About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…
AI for IR: How creating your own LLM could help you think and act like your investors
Recently Blackstone announced its plans to invest $500 bn in Europe over the next years. Did you see this coming and will some this capital flow into your company? Imagine if your IR department could predict with some certainty what your investors are going to think, say and do with respect to your company.
IR in the age of AI: How answer engine optimization will transform content visibility
Content visibility and engagement are always key priorities for IR professionals. As AI and large language models (LLMs) become a primary source of information for buy-side and sell-side analysts, content visibility and narrative control are constantly shifting, creating new challenges in how audiences discover and engage with IR corporate content.
Philosophy and numbers: IR Impact briefing explores how AI is – and isn’t – changing earnings
‘Investors, analysts – everyone in financial markets – is consulting a vast amount of increasing data sources to inform their investment decisions,’ said Laurie Havelock, IR Impact editor, kicking off the recent briefing that brought together Jesse Rose, head of IR at Reddit, Dave Bezanson, vice president of IR and pensions at EMERA and Christopher Napolitano, account executive at AlphaSense, the event partner. While data opens up a world of insights, Havelock pointed to the added pressure it brings when IROs must distil everything that is out there into something they can deliver to the board. This, said Napolitano, is…
Enhancing valuation: optimizing your equity story for the right investors
In Asia’s dynamic capital markets, the challenge for listed companies is clear: how to enhance valuation and ensure the right story resonates with the right investors. High ownership concentration, regional shareholder dominance and fragmented analyst coverage mean that earning the attention – and conviction – of global investors requires more than traditional broker-driven outreach or routine disclosures. What’s needed is an integrated approach built around three collar pillars: independent investor feedback, rigorous investor targeting and high-impact capital markets events.