In partnership with
WHEN
8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET
DURATION
45 minutes
About the event
AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large language models (LLMs) before reaching human eyes.
This shift means that investor relations teams need to adapt: the way your content is structured now directly impacts whether it’s surfaced, understood, and trusted in AI-driven search results.
Answer engine optimization (AEO) – the practice of refining content so it is easily interpreted by AI tools – is becoming an essential skill. From earnings releases to annual reports, how your company’s story is framed and discovered will play a crucial role in shaping investor decision-making.
In this webinar, hosted in partnership with Notified, we’ll show you how to optimize key communications (such as earnings content, disclosures and IR websites) for an AI-first audience. You’ll walk away with practical, actionable strategies to ensure your company’s story is discoverable, accurate, and compelling in this new communications ecosystem.
What you’ll learn:
- How to build a long-term, discoverable record that strengthens your company’s equity story
- How AI and search tools ‘read’ and index IR content and how you can use this to your advantage
- The speed at which AEO is evolving and why you can’t afford to wait
- Simple adjustments to boost discoverability of earnings releases, disclosures, and press materials
- Ways to make your IR website more AI-friendly without sacrificing search engine rankings
Event speakers
Short, sharp and packed with expert insight, this briefing will get you up to speed on these critical issues in just 45 minutes. Sign up to view this essential briefing and be informed of future briefings produced by IR Impact.
Holders of the NIRI IRC® credential can earn 1 professional development unit (PDU) per briefing. IRC-credentialed speakers may also earn PDUs. For more information about the Investor Relations Charter (IRC)®, please visit www.niri.org/certification
IR Impact has partnered with Notified to deliver you this webinar. IR Impact and Notified will process your personal data for purposes connected with your attendance at the webinar and may send you marketing communications and information that may be of interest to you, as permitted under applicable law. You may choose to unsubscribe at any time by email with ‘unsubscribe’ in the subject line or by clicking on the ‘unsubscribe’ link in any email from us or Notified. Your data will be processed in accordance with IR Impact’s privacy policy: www.ir-impact.com/privacy-policy and Notified’s privacy policy: www.notified.com/privacy.
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