In partnership with
WHEN
8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET
DURATION
45 minutes
About the event
Targeting has always been a time-consuming, manual and often unpredictable process. But with increasing pressure to demonstrate ROI and prioritize high-value investor conversations, IR teams are looking for smarter, faster ways to sharpen their targeting efforts, all without relying on generic public AI tools that fall short on quality and security.
In this IR Impact briefing, we’ll spotlight Q, Q4’s purpose-built AI agent, and explore how it helps IROs enhance their approach to targeting. You’ll hear from IR experts as we unpack how agentic AI is supporting teams in uncovering, qualifying and prioritizing investor opportunities with less guesswork and more confidence.
You will learn:
- Why traditional targeting methods can be inefficient and how technology can support more effective investor prioritization
- Real examples of how agentic AI helps accelerate targeting-related workflows and saves valuable time around earnings
- How IR teams can use AI confidently in a secure, compliant environment purpose-built for capital markets
Event speakers
Short, sharp and packed with expert insight, this briefing will get you up to speed on these critical issues in just 45 minutes. Sign up to view this essential briefing and be informed of future briefings produced by IR Impact.
Holders of the NIRI IRC® credential can earn 1 professional development unit (PDU) per briefing. IRC-credentialed speakers may also earn PDUs. For more information about the Investor Relations Charter (IRC)®, please visit www.niri.org/certification
IR Impact has partnered with Q4 to deliver you this briefing. IR Impact and Q4 will process your personal data for purposes connected with your attendance at the briefing and may send you marketing communications and information that may be of interest to you, as permitted under applicable law. You may choose to unsubscribe at any time by email with ‘unsubscribe’ in the subject line or by clicking on the ‘unsubscribe’ link in any email from us or Q4. Your data will be processed in accordance with IR Impact’s privacy policy: www.ir-impact.com/privacy-policy and Q4’s privacy policy: www.q4inc.com/privacy-center
Upcoming events
-
Briefing – Effective earnings preparation amid macro volatility
In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event Amid constant tariff news, geopolitical upheaval and other developments stemming from the new US administration, IR teams have their work cut out as they prepare…
-
Forum – AI & Technology
About the event As more investors and corporate communication teams embrace AI, machine learning and emerging technologies to inform their decision-making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind.At this early but fast-moving stage of adoption, IR teams are asking important questions regarding…
-
Forum & Awards – South East Asia
Seizing opportunity in shifting markets For the past three decades, IR Impact has honored excellence in investor relations around the world and in 2025, we continue to recognize and help further IR best practice. We will be joined by senior IR professionals from across Indonesia, Malaysia, the Philippines, Singapore and Thailand for…
From tools to teammates: Getting started with agentic AI in IR
Investor relations is at the heart of corporate strategy, yet many IROs feel trapped in operational quicksand. The role demands sophisticated market insight, nimble decision-making and executive influence, but too often, the day gets consumed by mountains of admin tasks. Between managing earnings prep, tracking sentiment across fragmented channels and crafting compelling stories from complex financial data, the strategic work gets squeezed out. Agentic AI can flip that balance, clearing space for the work that actually moves the needle. By automating routine tasks and providing real-time intelligence, agentic AI liberates IROs from administrative burden and transforms them into strategic architects.…
Mark Fasken of Irwin on mastering investor targeting and conversion
Mark Fasken, co-founder & COO at Irwin, offers practical advice to companies of all sizes, including IROs at small caps on setting realistic goals for their investor targeting, and emphasizes the importance of focusing on the right investors at the right time
How liquidity can enhance the impact of your wider IR strategy
IR serves as a bridge between companies and their investors, promoting transparency, trust and market awareness.
Mark Fasken of Irwin on mastering investor targeting and conversion
Mark Fasken is the co-founder & COO at Irwin. He was recently a speaker IR Magazine’s latest Small Cap Forum and a panelist in a session looking at how to master investor targeting and conversion. In this video interview, Fasken offers practical advice to companies of all sizes, including IROs at small caps on setting […]