Briefing – Making your investor day work beyond the event

Drive results now and turn one day into years of investor intent signalling

Investor days are high-stakes events, and their success and impact go well beyond the day of the event. Making the most of your investor day requires a thoughtful content strategy that builds relational connections before, during and after the event, uses analytics to capture investor intent for the present and the future, and optimizes your website for answer engine optimization.

This briefing will showcase what an effective investor day digital strategy looks like, with a focus on using your IR website to ensure your message is understood clearly and reaches the right investors. Because investor day attendees are among the most valuable audiences for your company, it is critical to build a foundation for identifying returning investors and capturing insights in your analytics.

Bringing together IR practitioners, IR website experts and an analyst, this IR briefing will provide a practical view of what IR teams and their audiences expect from an investor day website, cover best practices and ensure that your investor day website and the supporting strategy provide value to your organization now and in the future.

• Explore how to create a dynamic relational content strategy that helps achieve your goals before, during and after your investor day
• Explain how to capture insights and understand investor intent from tracking repeat visits in your analytics over multiple years
• Review the key steps for previewing, testing and publishing material information in a secure environment
• Share strategies to increase visibility among key audiences by optimizing your investor day website for AEO

Sign up today to receive a free investor day website checklist after the event, with practical guidance for optimizing your own website for an investor day.