How IR can juggle the conflicting desires of the board, management and shareholders

IR is often romanticized as a career of jet-setting around the world, charming analysts with witty anecdotes and basking in the warm glow of a booming stock price. 
But I can tell you it’s far from a one-way ticket to a champagne brunch on a yacht. Instead, imagine me perched on a tightrope, juggling balls labeled ‘management’, ‘board’ and ‘shareholders’, each with wildly different expectations and a penchant for drama. 
IROs are interpreters, diplomats and translators of complex financial jargon into digestible soundbites. We’re the lightning rod for anxieties on all sides, constantly caught in the . . .

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Upcoming events

  • Briefing – Are investors finding your IR content in AI?
    Wednesday, December 17, 2025

    Briefing – Are investors finding your IR content in AI?

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large…

    Online
  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

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