How IR can juggle the conflicting desires of the board, management and shareholders

IR is often romanticized as a career of jet-setting around the world, charming analysts with witty anecdotes and basking in the warm glow of a booming stock price. 
But I can tell you it’s far from a one-way ticket to a champagne brunch on a yacht. Instead, imagine me perched on a tightrope, juggling balls labeled ‘management’, ‘board’ and ‘shareholders’, each with wildly different expectations and a penchant for drama. 
IROs are interpreters, diplomats and translators of complex financial jargon into digestible soundbites. We’re the lightning rod for anxieties on all sides, constantly caught in the . . .

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