We have seen how essential IR has been during the financial crisis. While trends might be moving toward real-time communications, however, trust cannot be engendered overnight.
Ralph Topping has worked at international gambling company William Hill since 1973 and in February 2008 was appointed CEO. He hired Lyndsay Wright as head of the firm’s new investor relations department in November that year. IR was in favor but badly out of shape. ‘It was totally reactive, not done to the standard you would expect,’ says Wright.
Last year was one of attention to detail, building for the future while dealing with debt. Keeping her head above water has been the key for Wright, who admits most of 2009 was spent reacting as she was thrust into preparations for a rights issue in March.
<img align="right" alt="Lindsay Wright, William Hill" border="0" hspace="5
