This report of a survey into just how much things are changing, and why, shows that the change is both significant and widespread, regardless of sector, market cap or geographical location.
IROs highlight investor-related issues as the most prevalent class of challenge they faced in our survey of IR challenges last year (see A broader base, page 83, IR Magazine fall 2015).
We have now followed up on that survey in an attempt to probe particular issues around the direct targeting of investors. Why do some IROs want to take this route? How widespread is it? How do they go about it? And what are the implications for companies’ relationships with the sell side?
This report is based on responses to our Global IRO Survey, conducted in Q1 2016, combined with case studies looking at direct targeting in action.
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This report appeared in the fall 2016 issue of IR Magazine
