WWF makes urgent call for consistent GHG standards

The World Wide Fund for Nature (WWF) has called for clearer and more common reporting standards that will allow companies to better monitor their greenhouse gas emissions (GHG).

The WWF recognizes companies’ efforts toward GHG reporting and the progress businesses have made in identifying and addressing emission hotspots. It argues, however,  that a lack of standardization is preventing those companies from truly understanding their emissions and slowing their efforts to reduce them.

A new analysis released by the organization this month states that a ‘mishmash of methodologies’ makes the process of tracking progress on GHG emissions ‘nearly impossible’.

This issue particularly affects companies operating in the agriculture sector where farm emissions are substantial, but poorly understood. The analysis explains that GHG footprints are often calculated by aggregating a series of data from different suppliers. Each one of those, however, may have its own way of calculating GHG emissions. This makes monitoring efforts ‘irrelevant’ both at a company and wider industry level.

Four steps forward 
The WWF suggests potential ways forward for regulators that will facilitate comparisons across suppliers and investments and help businesses set meaningful targets.

Those steps include:

  • Implementing globally standardized or interoperable methodologies and reporting requirements for product accounting
  • Introducing a quality-control process for collected data
  • Pre-competitive collaboration
  • Greater transparency in reporting.

Estimating footprints ‘doesn’t cut it’
Katherine Devine, director of business case development at WWF’s Markets Institute, says that at the moment even those companies that have shown goodwill in reporting GHG emissions still get to cherry-pick whatever data and methodologies make them look best.

‘Companies’ efforts to cut emissions are critical to the global effort to mitigate climate change,’ she notes. ‘In our current situation, this mishmash of methodologies makes demonstrating progress nearly impossible.’

WWF’s director of Scope 3 carbon measurement and mitigation, Emily Moberg, says companies are estimating their GHG footprints and this is not enough to reduce carbon emissions in the long term.

‘Simply estimating greenhouse gas emissions by commodity doesn’t cut it,’ she says. ‘There’s no question that standardizing a system to collect reliable emissions will be a difficult, complex process. But as we get serious about tackling climate change, GHG accounting that enables good decision-making must rise to the top of the priority list.’

Upcoming events

  • Awards – US
    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US
  • Think Tank – East Coast
    Wednesday, March 25, 2026

    Think Tank – East Coast

    Our unique format – Exclusively for in-house IRO’s The IR Think Tank, brought to you by BofA Securities & IR Impact will take place on Wednesday, March 25 in New York and is exclusively for senior IR officers. A combination of BofA’s Investor Relations Insights Conference and IR Impact’s IR Think Tank –…

    New York. US
  • Awards – Canada
    Thursday, April 2, 2026

    Awards – Canada

    About the event The IR Impact Awards – Canada will take place on Thursday, April 2, 2026 in Toronto. This very special event will honor excellence in the investor relations profession across Canada. WHEN WHERE Fairmont Royal York, Toronto Celebrating IR excellence Since the annual event first launched in 1996,…

    Toronto, Canada

Explore

Andy White, Freelance WordPress Developer London