Mark Fasken of Irwin on mastering investor targeting and conversion

Mark Fasken is the co-founder & COO at Irwin. He was recently a speaker IR Magazine’s latest Small Cap Forum and a panelist in a session looking at how to master investor targeting and conversion.

In this video interview, Fasken offers practical advice to companies of all sizes, including IROs at small caps on setting realistic goals for their investor targeting, and emphasizes the importance of focusing on the right investors at the right time. Based on his discussions with IR professionals, he shares real-world examples and strategies for tackling the challenge of identifying the right shareholders and navigating the even greater hurdle of converting potential investors into committed shareholders.

For more information on the Small Cap Forum, click here. For upcoming events, visit this page.

Upcoming events

  • Briefing – How agentic AI can enhance your investor targeting
    Tuesday, August 19, 2025

    Briefing – How agentic AI can enhance your investor targeting

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event Targeting has always been a time-consuming, manual and often unpredictable process. But with increasing pressure to demonstrate ROI and prioritize high-value investor conversations, IR teams…

    Online
  • Workshop – Capital allocation: Bridging strategy, communication and investor confidence
    Wednesday, September 17, 2025

    Workshop – Capital allocation: Bridging strategy, communication and investor confidence

    Key principles of effective communication on capital allocation Develop and communicate your capital allocation strategy in today’s environment Capital allocation is at the core of value creation and a key component of your equity story. An effective and well-communicated capital allocation strategy provides investors with conviction around your ability to…

    Zurich, Switzerland
  • Forum – AI & Technology
    Wednesday, November 12, 2025

    Forum – AI & Technology

    About the event As more investors and corporate communication teams embrace AI, machine learning and emerging technologies to inform their decision-making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind. At this fast-moving stage of adoption, IR teams are asking important questions regarding implementation,…

    New York, US

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