Quartr simplifies access to IR material and puts qualitative insights and company narratives front and center
IR is a cornerstone of public company communication, but let’s be honest, its current distribution methods are stuck in the past. Too often, IR relies on basic landing pages and email chains that are difficult to navigate and inefficient for stakeholders.
This outdated process poses challenges for both companies themselves and their current and potential stakeholders. At Quartr, we’re on a mission to revolutionize the way IR material – particularly qualitative insights – is distributed, accessed, and utilized.
In this article, I’ll walk you through how Quartr is flipping the script as one of the world’s largest distributors of IR content. We’re transforming IR content delivery from traditional landing pages and email chains to a seamless, centralized platform trusted by IR professionals at industry leaders like KLA, Epiroc, Orange, Ciena, Maple Leaf and Bayer.
Intuitive access to qualitative insights
Quantitative data is everywhere – stock charts, multiples, financial statements – you name it. It’s widely available, often repackaged through third-party filters and has become so commoditized that it sometimes feels like we’re all just looking at the same numbers.
So, why is that? Well, humans are wired to love numbers. They’re precise and give us a sense of control – even though that control is often just a comforting oversimplification. However, the most valuable insights usually come from the qualitative side: the stories, the nuance, the context that numbers alone simply can’t capture.
This might be reflected in how a CEO talks about capital allocation or a competitor, or the subtle language used to describe future growth. These aren’t just details, they’re the keys to understanding a company’s future. That’s why we’re bringing qualitative data out of the shadows and putting it front and center, where it belongs.
Empowering IR professionals
IR material is supposed to be easy to access for everyone. But this is often not the case. In reality, filings, slides, earnings calls and event transcripts are often scattered across different landing pages, hard to piece together and buried within clunky user interfaces that make finding key details frustrating. IR websites vary widely in design and structure: some only offer the past 12 quarterly reports, while others provide a complete company history. IR content is often also divided across subpages, resulting in little consistency between companies, as each creates its own structures.
By enabling more efficient and broader distribution of IR material, Quartr empowers public companies to get their narratives effectively distributed and provide market participants seamless access to them. Quartr delivers IR material from public companies worldwide in one intuitive user interface, with a strong focus on features that help you analyze the qualitative aspects found in earnings calls, event transcripts and slide decks.
Our desktop research platform, Quartr Pro, lets you benchmark competitors, monitor trends, and analyze your industry’s outlook – all within seconds thanks to AI. This enables you to craft a narrative that is both grounded in reality and tailored to your company’s unique strengths, ensuring your equity story is not only robust but also data-driven and aligned with real market dynamics.
Qualitative insights need more attention
Investor relations is evolving, moving beyond just delivering data to ensuring your narrative and equity story gets the attention it deserves. Quartr transforms how IR material is distributed, cutting through the noise of endless number crunching to prioritize qualitative insights and equity stories that foster understanding and informed decision-making.
Oscar Küntzel is the CEO and co-founder of Quartr
