How does your team approach scenario planning? We want to know!

IR IMPACT POLL TO EXAMINE HOW IR TEAMS CONSIDER THE PRACTICE

Another week, another series of macroeconomic developments that are likely keeping IROs around the world on their toes.

Whether it’s the latest round of proposed US government tariffs – this time on Japanese goods – or renewed conflict in South East Asia, listed companies will be working quickly to understand the potential impacts on their operations.

For best-in-class IROs, however, the best chance of staying ahead of the market is to maintain a robust program of scenario planning. That’s why IR Impact is asking professionals like you to take a quick, two-minute poll on how your team approaches scenario planning. Your insights will help shape a clearer picture of how investor relations teams around the world are preparing for uncertainty.

Not only that but, by completing the poll, you’ll receive immediate access to our Global Investor Relations Practice Report, a comprehensive resource packed with insights, benchmarking data and trends from IR teams worldwide.

And if you want to brush up your own scenario planning processes, then stay tuned for an upcoming report looking at exactly that. Staying ahead of emerging events and keeping stakeholders informed is essential for a competitive advantage, with many teams leveraging cutting-edge technology to navigate geopolitical upheavals – and that’s exactly what we will be exploring in more detail.

To fill out the poll, which should take no longer than 2 minutes of your time, please click here.

Something that we heard when we previously tackled the topic was that building robust internal networks is absolutely key to any scenario planning practice.

‘The most important source of information and feedback is your own network of expertise, particularly inside the organization,’ said Richard Whiteing, vice president and head of investor relations at satellite-based communications firm SES, during a webinar that took place last year. ‘Whether it’s your sales head, strategy team or treasury team, they provide the best insights.’

This, combined with your own early warning systems – namely proactive monitoring software or news gathering services that keep eyes on the market for you – mean that you have the intelligence necessary to react well.

But, as we hope to illustrate in more detail with your responses in mind, having good processes in place to be able to turn that data into strategic action is just as important.

Have you revamped your scenario planning function given recent macroeconomic events? Have any queries about the poll? Let us know, either via LinkedIn, or email us on [email protected].

Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Briefing – The story behind the story: how IR teams prepare for volatile periods
    Tuesday, March 17, 2026

    Briefing – The story behind the story: how IR teams prepare for volatile periods

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a tumultuous 12 months in the markets, 2026 appears poised to be dominated by the same macroeconomic factors that defined 2025. The ongoing impacts…

    Online
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

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