Irina Zhurba of Mister Spex shares the ups and downs that really put a spotlight on the value of IR
This is a story that is perhaps best started at the end, after Irina Zhurba of Mister Spex had won the inaugural trophy for Best IR Impact at the IR Impact Awards – Europe 2025.
She took that gong in recognition of everything that makes IR so hard to measure, from rebuilding trust with dissatisfied shareholders – even taking calls at 5.00 am before climbing Machu Pichu – to supporting C-suite through leadership transitions, to managing a difficult activist situation.
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