Drew Vollero on the four pillars of IR success, the two key challenges of the CFO role and how Reddit prioritizes user questions over analysts in its r/RDDT subreddit
Drew Vollero, CFO at Reddit, is used to doing things a little differently. He oversees the finance function at the social media giant at a time when its investor relations team are receiving plaudits for their unique approach to shareholder communications.
The firm took home two trophies at last year’s US IR Impact Awards – for best innovation in shareholder communications and the coveted rising star award for Jesse Rose.
Ahead of this year’s event, Vollero talks about where recognition like this fits into Reddit’s measure of IR success, how his own approach to IR has evolved across a career that also saw him work for Pepsi, Mattel and Snap, and where he finds himself doing the most investor education. Vallero also shares where you’ll find him reading and posting on Reddit.
You can read more about the approach to IR from high-profile CFOs across market caps, sectors and regions in our back catalogue of The CFO.
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