Thomas Kudsk Larsen
Authored articles
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Why I turned down tickets to the opening of the Paris Olympics: the importance of saying ‘no’ in IR
A polite ‘no’ lets you focus on what only the IR team can do – and frees up much-needed time – argues Thomas Kudsk Larsen Last year, I turned down tickets to the opening ceremony of the Paris Olympics. While many might think I was crazy to pass up such an opportunity (I definitely wasn’t, considering the washout on the day), this is just an example (though perhaps a more high-profile one) of why it’s important to get comfortable with the word no if you want longevity in investor relations. The IR octopus People who have been IR professionals for years can…
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