Just over half of young investors aged 18-34 currently follow a financial influencer – or ‘finfluencer’ – online, with 40 percent identifying Elon Musk as someone they trust to offer good financial advice. And when it comes to making investment decisions, 69 percent are swayed by the influencers they follow.
That’s according to the latest annual research from UK communications agency AML Group and planning consultancy The Nursery, published in July 2022. But these finfluencers don’t need Musk’s 100 mn-plus Twitter followers to gain influence.
Fred BabuIn fact, ‘micro-influencers – those with between 1,000 and 50 . . .
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