Data intelligence manager

Reports to	CEO
Location	Hybrid (3 days in the office)
Contract	Full-time, permanent

ABOUT IR IMPACT

IR Impact helps investor relations professionals at listed companies do their jobs better. We host senior-level think tanks and global forums, run awards programmes underpinned by investor and analyst surveys, publish deep-dive editorial content, and survey IROs worldwide on everything from salaries and team structures to IR strategy.

THE ROLE

You will own two things:

• Our research programme – 5 surveys a year that produce the rankings, benchmarks and sentiment data behind our awards and editorial output.
• Our data infrastructure – connecting the information we collect across events, website, surveys and perception studies into a single intelligence layer that drives better products and better outcomes for our sponsors.

This is a hands-on, one-person function and you will own it end-to-end.

1. RESEARCH PROGRAMME

We run 5 surveys per year: 3 investor and analyst perception surveys (awards rankings) and 2 global IRO surveys (summer and winter). Each survey typically generates 200 – 400 responses. Editorial writes the questions. You own everything from build to insight.

Survey build and execution

• Build surveys in Qualtrics once questions are finalised by editorial.
• Apply logic, routing and validation; ensure consistent structure across cycles.
• Test before launch; monitor responses live; close and prepare raw datasets.

Data cleaning

• Ensuring we have enough responses, work with marketing to tweak copy to get better responses.
• Make phone calls to our audience regularly to learn how easy the survey is to fill in and make changes if needed to increase survey responses.
• Remove incomplete, invalid or duplicate responses; validate eligibility.
• Standardise datasets; maintain documented cleaning rules and an audit trail.

Analysis and rankings

• Review responses weekly and flag inconsistencies, skews, etc. early.
• Calculate rankings using consistent scoring methodologies.
• Validate calculations before release; flag anomalies proactively.
• Produce structured analysis summaries for editorial, commercial and awards teams.

Insight and trends

• Identify trends across surveys and compare year-on-year results.
• Highlight shifts in investor and IRO sentiment.
• Package findings (salary benchmarking, team structures, IR trends) into publishable or saleable outputs.

AI-assisted workflows

• Use AI tools to accelerate cleaning, categorisation and theme clustering.
• Generate first-pass insight summaries and automated chart drafts.
• Continuously reduce the time from survey close to insight delivery.

Documentation

• Document all survey workflows so delivery never depends on one person.
• Maintain methodology notes, templates and onboarding playbooks.

2. DATA UNIFICATION

We generate valuable first-party data from desk research, calls with clients, event registration data, event feedback forms, awards entry forms, website behaviour (Google Analytics), surveys (Qualtrics) and more – that will be collated on Hubspot. Today it sits in silos.

• Work with CRM manager to audit every data source and map what we have.
• Build a centralised architecture within HubSpot that connects contacts, companies and behaviours into a single view.
• Establish data hygiene standards: deduplication, naming, expiry dates, enrichment, etc.
• Own tooling decisions within a small-company budget.

3. DASHBOARDS AND REPORTING

• Build easy-to-use dashboards that surface actionable insight for editorial, events and sales teams.
• Offer a connected view of website engagement via Google Analytics and email performance via HubSpot to understand content performance and audience behaviour.
• Mine investor and analyst responses and nomination data for trends and content opportunities – quantitative and qualitative.

4. COMMERCIAL INTELLIGENCE

• Build a lead-scoring or tagging model within HubSpot to identify prospects for us and sponsors.
• Recommend targeted outreach using the scoring models to ensure we reach the right audience at the right time.
• Create briefs for sales team to use on calls with clients on the latest trends in IR and any interesting information that is commercially useful.

5. PRODUCT DEVELOPMENT SUPPORT

• Proactively look for ways to enhance the intelligence within the company by enriching existing datasets or adding new elements to the dataset.
• Use data to inform decisions on new events, content, survey topics and awards categories.
• Identify underserved segments or geographies from engagement and survey data.
• Provide the evidence base for pricing, packaging and go-to-market.

INDICATIVE TIME ALLOCATION

The balance shifts over time as data unification is front-loaded in Year 1; commercial intelligence grows as the infrastructure matures.

Research programme (5 survey cycles)	35–40%
Data unification and infrastructure	25–30%
Commercial intelligence and sponsor reporting	15–20%
Dashboards, product insight and ad hoc	10–15%

WHAT YOU NEED

• 3 – 5+ years in a data, BI, research operations or marketing operations role.
• Extensive user of AI tools for productivity and analytical workflows.
• Experience being on the phone to get survey responses.
• Experience working as a data intelligence manager at an events or media company.
• Experience lead-scoring for commercial purposes.
• Experience managing survey programmes end-to-end: build, cleaning, analysis, reporting.
• Excellent attention to detail as accuracy in this role is business critical.
• Strong working knowledge of Qualtrics (or equivalent survey platform).
• Hands-on experience with HubSpot CRM – contact management, lists, workflows, reporting.
• Comfortable with Google Analytics (GA4) for web behaviour analysis.
• Exposure to data privacy and GDPR compliance in a B2B context.
• Able to consolidate disparate data sources into a single, clean, queryable system.
• Experience with data visualisation tools (Looker, Tableau, Power BI or similar).
• Consistently find opportunities to make various aspects of the role automated.
• Comfortable with SQL and spreadsheet-level data manipulation; Python a bonus.
• Clear communicator who can translate data into plain English for non-technical teams.
• Confident speaking to clients on the phone and be able to articulate our research clearly.
• Self-starter comfortable working autonomously in a small, fast-moving company.
• Be a team player who is flexible, willing to take on ownership and proactive in problem-solving.

NICE TO HAVE

• Familiarity with investor relations, capital markets or financial services audiences.
• Experience building sponsor or partner ROI reporting.
• Experience with rankings or awards methodology.
• Background in a media, events or B2B information business.

HOW TO APPLY

Please send both your cover letter and CV to [email protected]. Applications without a cover letter will not be considered.

Your cover letter should include:

• Why you’re interested in this role and IR Media Group
• How your experience aligns with the responsibilities listed

If you have any questions about this vacancy, please contact [email protected].

Due to the high volume of applications we receive, we regret that we may not be able to respond to every applicant individually.