
IR Magazine Forum – Canada
Engaging investors in a challenging market
Vantage Venues, Toronto

About the event

WHEN

WHERE
Vantage Venues, Toronto
The IR Magazine Forum – Canada took place on Thursday, April 4 in Toronto and aimed to give Canadian IR professionals practical, take away ideas to implement into their IR programs.
For the past few years, attendees joined us to look at running an IR program in the new normal. Throughout these events we heard the latest advice on targeting, including how to respond to the changing nature of the traditional sell-side, how to engage with ETFs and new day traders, and the future for roadshows. As well as this, buy-side, sell side and issuing companies shared advice on post-pandemic strategies, creative best practice, ESG reporting, and the use of new technologies.
Agenda: 2024
The 2025 agenda will be announced soon. In the meantime, explore the 2024 agenda to get a sense of what’s in store.
Times are shown in ET (Eastern Time).
08:00am
Registration, refreshments and networking
09:00am
Setting the scene: Navigating a challenging macroeconomic landscape
After a difficult few years for Canadian companies, volatile conditions continue; soaring inflation, high interest rates and the global energy crisis remain top of mind.
To begin our 2024 event, our panelists will discuss what is coming next for Canadian markets and how companies can best prepare themselves for the year ahead.
- Examine how upcoming elections, conflicts and an uncertain political landscape will impact markets and investor behaviors
- Discuss the ‘lessons learned’ from 2023 and how to incorporate these into your IR strategy
- Hear where the Canadian market is going in 2024 and what changing investor demands will accompany it
- Learn how companies can place themselves most effectively for maximum growth in 2024
Moderator: Laurie Havelock, editor, IR Magazine
Roy MacDonald, group vice president, investor relations, George Weston and Loblaw Companies Ltd
Robert McConnaughey, senior vice president, head of investor relations advisory and community impact, Corbin Advisors
09:30am
Beyond the buzzword: Making AI work for you
Over the last year, AI has become a catch-all term for technological innovation. It’s time in 2024 to go beyond the vagaries and drill down into what specifically AI tools are, which ones are out there and how they can help your IR team.
In this session, our panelists will provide tangible advice and practical steps for you to take back to the office in order to begin your own AI journey with confidence.
- Learn about what AI tools are available now and how they can be utilized within the IR function
- Hear what your peers are doing in the AI space and develop your own strategy for leveraging the same technologies
- Discover quick wins with AI, learning how to think innovatively and independently to create prompts that work for you
- Stay up to date on safety and privacy concerns and learn how to begin thinking about an AI policy for your IR team
- Discuss how to get buy-in for AI integration throughout your entire company, from the C-suite downwards
Moderator: Laurie Havelock, editor, IR Magazine
Kam Mangat, vice president, investor relations and corporate strategy, NEXE Innovations
Chris Makuch, senior director, Notified
10:15am
Networking break and morning refreshments
11:00am
Understanding investors: Getting to grips with the retail shareholder
For many IR teams, the puzzle of retail investor engagement is a challenging one. Largely ignored for decades by issuers and other investors, only in recent years has the power – and conversely, the problems – of retail investors come to the fore.
In this session, our panelists will explore the difficulty in understanding retail investor needs, cultivating their financial knowledge and striking the right tone in investor communications.
- Consider whether to, when to and how to directly target retail investors for your shareholder base
- Assess the different profiles of retail vs traditional investors and identify how this should impact your communications and information sharing
- Hear what approach industry leaders are taking to decide how much time and money should be dedicated to different communities of investors
- Discuss how to access retail channels and the most effective methods of engagement
Moderator: Lauren McDonald, conference producer, IR Magazine
Robin Boschman, director, investor relations and corporate communications, E3 Lithium
Dan Rollins, senior vice president, corporate development and investor relations, Torex Gold Resources
11:45am
Roundtables: Exchange ideas with your peers in group discussions
How the roundtables work:
- Choose any of the following topics – the power is in your hands!
- Join the relevant roundtable and discuss with your peers
- At the end of the session, hear a quick roundup from each table
Topics:
- Navigating IR as a resources company
- Building your shareholder activism playbook
- Best practice for creating your corporate deck
- Troubleshooting your AI strategy
- Capital deployment and framing your message
Moderator: Steve Wade, head of content, IR Magazine
Carrie Gillard, head of investor relations, Shopify
Dirk Lever, vice president, capital markets, Parkland Corporation
12:30pm
Lunch
13:30pm
Best practice for shareholder targeting
When it comes to shareholder targeting, companies are still figuring out how best to maximize both efficiency and budget as they identify, prioritize and engage the right potential investors.
In this session, hear from industry leaders as they discuss the challenges and solutions amid shareholder targeting both domestically and internationally in 2024.
- Learn how to approach identifying potential investors in international markets and how to navigate the varying regulatory demands
- Discover how to create an investor prioritization ‘hit list’
- Discuss how to measure the success of your targeting efforts
- Hear what kind of investor targeting tools can add the most value to your IR team
- Consider how frequently your IR team should be planning NDRs and investor days
Moderator: Steve Wade, head of content, IR Magazine
Jennifer McCaughey, director, investor relations, Calian Group
Scott Parsons, senior vice president, investor relations, Alamos Gold
John Vincic, president, Oakstrom Advisors
14:15pm
The future of investor relations: How to develop yourself and your team for the changing IR landscape
IR has undergone significant changes in the past few years, with IROs taking on more roles and responsibilities across the business. However, while the IR function has expanded, so too have the demands on IROs to deliver on their core tasks.
In this session, join our experts in discussing what the trend towards more versatile and flexible talent means for the career opportunities of IROs, the growth of teams and the evolution of the profession as a whole.
- Discover how the changing capital market affects the expectations of IROs
- Discuss the growth of ‘dual roles’ within the IR function and the pros and cons of this development
- Get career development tips on how to overcome new obstacles and achieve your goals
- Learn how to create, train and grow your IR team in 2023
Moderator: Lauren McDonald, conference producer, IR Magazine
Adam Borgatti, senior vice president, corporate development and investor relations, Aecon Group
Janet Craig, vice president, investor relations, Maple Leaf Foods
Christopher Deans, assistant vice president, investor relations, IGM Financial
Nathalie Megann, president and chief executive officer, Canadian Investor Relations Institute (CIRI)
15:00pm
ESG reporting and engagement: How to cope with new rules and evolving investor preferences
With constant developments around the SEC rule proposal, the new Bill S-211 and the CSRD potentially impacting Canadian companies, IR teams need to prioritize modernising reporting practices in 2024.
In this final panel of the day, our speakers will discuss getting to grips with existing and upcoming regulatory changes while also answering your questions on what investor expectations are around this crucial issue.
- Learn what regulatory changes are coming down the line and how these could and should affect company strategy
- Discuss changing shareholder expectations around ESG issues
- Consider the decline in ESG fund flows and hear if experts believe the issue has been de-prioritized
- Hear how to navigate sustainability reporting while setting achievable goals in line with industry expectations
Moderator: Steve Wade, head of content, IR Magazine
Prabh Banga, vice president, sustainability, Aecon Group
Meryem Baskoun, director, corporate sustainability communications and reporting, Air Canada
Sylvie Harton, chief business strategy officer, Lumi Global
15:45pm
Closing remarks and end of conference
Event speakers: 2024
To inquire about speaking at a future forum, please contact [email protected].
What our attendees say
Who attends our events
Our attendees are leading IR practitioners with an established track record and strategic IR role within their company.
Below is a sample list of our past attendees:
JOB TITLE | COMPANY |
---|---|
Associate, IR | Alamos Gold |
CFO | Xtract One Technologies |
CFO | Black Diamond Group |
CFO | DIRTT Environmental Solutions |
Corporate communications | Troilus Gold |
Director, capital markets | Tidewater Midstream |
Director, corporate development | Pivotree |
Director, IR | Dialogue Health Technologies |
Director, IR | BMO Financial Group |
Director, IR | Nutrien |
Director, IR | Taiga Motors |
Director, IR | Calian |
Director, IR | New Gold |
Director, IR | Precision Drilling |
Director, IR | Osisko Development Corporation |
Director, IR and treasury | TC Transcontinental |
EA and IR associate | Canadian Tire Corporation |
Senior manager, IR | Applied Material |
Head of IR | Coveo Solutions |
IR, associate | New Gold |
JOB TITLE | COMPANY |
---|---|
Manager, corporate affairs | Aecon |
Manager, IR | Nutrien |
Manager, IR | Fortis |
Manager, IR | Marathon Gold |
Senior advisor, IR | TransAlta |
Senior advisor, IR | WSP Global |
Senior analyst, IR | Alimentation Couche-Tard |
Senior Director, IR | Boralex |
Senior IR analyst | Fortis |
Senior manager, investor, ESG reporting | Tricon Residential |
Senior manager, IR | CN |
Senior manager, IR | Tricon Residential |
Sustainability and ESG specialist | DIRTT Environmental Solutions |
SVP, corporate development and IR | Aecon Group |
VP, capital markets | Black Diamond Group |
SVP, IR | Alamos Gold |
VP, head of IR | RBC |
VP, IR | Sernova |
VP, IR | Hudbay Minerals |
VP, IR and corporate communications | Real Matters |
Become a partner

The IR Magazine Forum – Canada brings together some of the most influential people in the IR community.
The event offers an effective approach to targeting clients when they are exploring how they can improve their IR practice. Through our unrivaled knowledge of the subject matter and commitment to in-depth agenda research, our events are guaranteed to attract a qualified audience.
The unique buzz we create at our in-person events – a far cry from a traditional conference – makes them multi-faceted and highly interactive with great engagement in particular from heads of IR. This allows our partners to have meaningful conversations with corporates who are deciding which parts of their IR program to invest in, which service providers to engage and which consultants to retain. By partnering with us on an event, you can generate leads, showcase your thought leadership and position yourselves as the partner of choice to the IR community.
We’d love to have a chat with you about how you can get in front of a truly engaged and motivated audience at the IR Magazine Forum – Canada. Get in touch with Ian Richman or call on +1 212 430 6865.
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