New to IR
Your starting point for all things IR – essential reading for newcomers.
Playbook: How to conduct impactful scenario plans
Scenario planning allows IR teams to give investors and analysts and indication of how various events (e.g. interest rate changes, a global conflict, a change in political regime) will affect it in the future. It also takes into account how peers and competitors are communicating around these scenarios, too. In making sure you can give your shareholder community a long view on various outcomes, it means they have more confidence in you and your interactions with them. In addition, it allows IROs to have a seat at the strategic table and help their companies plan for the future. S&P’s platform…
Seven questions to expect in an IR interview
What IR recruiters want to know about you and how to best prepare for an interview

Playbook: Maximizing your return on time
In this playbook, written in association with Notified, we look at how IROs divide their time and what tasks they consider most valuable.

Why IROs need to understand generative engine optimization, or GEO: a beginner’s guide to the AI best practice
I probably shouldn’t admit this, but while I was gardening the other day – pruning a rather unruly hydrangea – I found myself mentally reviewing my IR program for the year. Yes, I do have a life outside of investor relations, but sometimes the brain wanders where it pleases. There I was, shears in hand, quietly checking off the usual suspects: upcoming press releases and investor campaigns, roadshows, the media strategy, stakeholder engagement, ESG reporting, etc. It all felt satisfyingly under control – until I realised there was one thing I didn’t know much about: generative engine optimization (GEO).
A candidate’s primer for landing the perfect IR job: How AI is transforming recruitment
IR salaries are rising as investor relations takes on new responsibilities
How to lead the way as an IR professional, rather than just follow orders
IR professionals often talk about being the bridge between a company and its investors. But being a good IRO isn’t just about crunching numbers and churning out reports; it’s also about leadership. We wear two hats: the dependable guide navigating familiar paths – the ‘managerial leadership’ role – and the visionary architect charting a new […]
The biggest mistakes IR teams can make in a crisis
IROs, investors and analysts offer their thoughts on navigating difficult situations
Letters to a young IRO: Advice for new professionals
I came to investor relations as a poet, not a quant. While I had minors in economics and global business, I originally planned to attend graduate school for English literature. I loved writing, research and teaching, but I wanted a new challenge upon graduating. I sought to apply my communications strengths to new industries and […]
Top three IR skills gaps to bridge over the next two years
IROs think AI and machine learning competence, sustainability reporting and sustainable finance knowledge will constitute the biggest gaps in their skillset over the next two years. This is according to IR Magazine’s latest report on IR skills, based on the responses of 269 IR professionals across the world working at companies in different sectors. The […]
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