Jiraphan Thongtan is a highly accomplished Investor Relations Officer with over 20 years of experience in shaping and leading investor communication strategies for some of Thailand’s top companies. Inducted into the Investor Relations Hall of Fame in 2023, Jiraphan has consistently demonstrated a deep commitment to promoting transparency, trust, and value for investors and stakeholders alike.
Jiraphan holds dual Master’s degrees in Finance and Business Economics. She began her career at Robinson Department Store Plc. (ROBINS), where she discovered her passion for financial communication and stakeholder engagement. During her 13 years with the company, her ability to translate complex financial data into clear, actionable insights gained her recognition from senior leadership. This propelled her career forward, leading her to CP ALL Plc. (CPALL), the largest company by market capitalization in the commerce sector.
During her time at ROBINS, Jiraphan simultaneously served as Head of Investor Relations and Company Secretary for two listed companies. She played a crucial role in successfully executing the rehabilitation plan after Thailand’s ‘Tom Yum Koong’ financial crisis, helping ROBINS’ to re-entry into the Stock Exchange of Thailand (SET).
At CPALL, Jiraphan has been instrumental in managing communication with capital market stakeholders during significant corporate events, including the 2020 acquisition of Tesco Thailand and Malaysia—the largest transaction in ASEAN at that time—navigating the COVID-19 crisis, and overseeing CP AXTRA Plc.’s public offering. Her strategic communication efforts addressed concerns about the company’s financial stability while emphasizing the long-term benefits of these transactions. Throughout her tenure, Jiraphan has built strong relationships with institutional and retail investors, which has contributed significantly to CPALL’s sustained growth and share price appreciation. Her outstanding work has earned her multiple awards, including consistent recognition as the Best Investor Relations Officer by equity analysts and institutional investors across Thailand and ASEAN.
Jiraphan is recognized for her strategic foresight and commitment to investor education. By fostering a culture of open, two-way communication through both digital and traditional platforms, she has revolutionized how investors engage with the company. Her forward-thinking approach has earned her a reputation as a trusted advisor, both internally and externally.
As a thought leader in investor relations, Jiraphan has mentored numerous rising professionals, helping shape the next generation of leaders. She frequently shares her expertise on evolving investor expectations, ESG reporting, and the critical importance of clear, consistent communication.
Despite her many achievements, Jiraphan remains passionate about investor relations, continuously seeking new ways to enhance shareholder engagement and maintain transparency in an ever-changing financial landscape.
