Marketing manager

This role is available immediately and we are reviewing applications on a rolling basis, so early application is advised.   

• Location: London
• Working pattern: Hybrid, 3 days a week in the London office, with Wednesday as a fixed company-wide office day
• Contract: Full-time, permanent
• Team: Marketing
• Reports to: Head of marketing
• Eligibility: All applicants must be eligible to work in the UK
• Travel: Not currently required for this role
• Salary: Competitive, based on experience
• How to apply: Instructions are provided at the end of the job listing. Applications received in any other format will not be accepted

Our mission: IR Media Group is a business intelligence company focused on investor relations and governance. We help listed companies and the service providers that support them make better decisions in an increasingly complex business and regulatory landscape, through events, research, content, data intelligence and peer-to-peer networking.

Our culture: We’re an ambitious, collaborative and curious team that values smart thinking, ownership and continuous improvement. We encourage fresh ideas, healthy debate and a practical, commercial mindset. As a growing business, everyone has the opportunity to make an impact, take on new challenges and help shape what we do next.

What we do: We’re an award-winning team delivering a portfolio of market-leading events, research reports, newsletters and digital content across IR Impact, with 40 years serving the investor relations community, and Governance Intelligence, with 25 years of expertise in corporate governance. Our subscription platforms combine independent editorial with proprietary data and intelligence, helping professionals stay informed, benchmark performance and connect with peers.

This is a fast-paced, hands-on role at the heart of our marketing team. You’ll own campaigns end-to-end, from planning and scheduling through to execution, reporting and optimization, making sure every campaign is commercially focused and delivers measurable results across our events, subscriptions, research reports, surveys, awards, playbooks, newsletters and commercial partnerships.

As the operational lead for marketing, you’ll turn business priorities into effective campaigns, managing timelines, coordinating activity across the business and driving revenue, audience growth and engagement. This role combines strategic planning with hands-on execution. Alongside developing campaign plans, you’ll write copy, build email campaigns, manage data, create marketing assets and monitor performance. It’s ideal for an experienced B2B marketing manager, or an ambitious executive or coordinator ready to take the next step, who’s comfortable owning campaigns end-to-end, making decisions independently and taking initiative.

This role is built to grow. As a small, fast-moving team, there’s real scope to take on more, broaden your ownership and shape how marketing runs as the business scales.

We’re big on AI and automation, and we want someone who thinks the same way. You’ll actively look for smarter, faster ways to run your campaigns, using AI and automation to cut manual work and improve performance, and reaching for systems rather than spreadsheets by default. HubSpot is central to how we work, and you’ll live in it day-to-day: building and sending campaigns, managing data and segmentation, running your reporting and helping us keep raising the bar on how we use it.

As a small, growing business, we’re a team that pitches in. While you’ll have clear ownership of marketing campaigns, there will be times when you’ll support work outside your core responsibilities, just as everyone else in the business does. We’re looking for someone who embraces variety, enjoys solving problems and is happy to get involved wherever their skills can add value.

You’ll play a broad role across the marketing function, balancing strategic planning with hands-on execution.

Campaign strategy and delivery

• Own campaign strategy, planning and delivery across all products
• Manage marketing calendars and campaign schedules
• Deliver lead generation campaigns that support commercial targets
• Select and optimize marketing channels
• Build and send email campaigns in HubSpot, managing data, segmentation and reporting

Content and messaging

• Develop campaign messaging and narratives across channels
• Write compelling copy for email, web, social media and campaign assets
• Coordinate messaging with editorial, sales and events teams
• Manage and grow our LinkedIn company pages
• Research industry trends and content opportunities

Performace and optimization

• Monitor campaign performance, reporting and KPI dashboards
• Test, optimize and continuously improve campaign performance
• Contribute to audience growth and engagement initiatives
• Use AI to support marketing automation and process improvements

Development and wider support

• Contribute ideas, insights and recommendations during planning meetings
• Support work outside your core responsibilities as required by the marketing team or the business

• 2 to 3 years’ experience managing B2B marketing campaigns end-to-end
• Strong copywriting skills across email, social media, web and campaign assets
• Experience developing messaging for different audiences and channels
• Proven ability to manage multiple projects and deadlines independently
• Meticulous attention to detail, with the instinct to sense-check copy, data and campaign setups rather than assume they’re right, and to catch the error before it goes out the door
• Analytical mindset with experience measuring and improving campaign performance
• Commercially aware and data-driven, with experience of lead generation and marketing ROI
• Confident owning campaigns independently and making decisions without waiting to be told
• Proactive in using AI and automation to improve marketing processes, increase efficiency and enhance campaign performance
• Confident using HubSpot as a core marketing platform, or an equivalent CRM and email platform you can get up to speed on fast (experience across tools like Mailchimp or Dotdigital is useful)
• Genuinely tech-minded and quick to learn new tools, comfortable across our stack or able to pick it up fast, including Microsoft Office (particularly Excel), Canva and Adobe Photoshop
• Strong understanding of email, content, social and digital marketing
• Excellent communication and stakeholder management skills
• Good understanding of GDPR and B2B marketing best practices

• Training and development opportunities
• Competitive salary, based on experience
• Private health insurance (BUPA)
• Pension contributions
• 25 days annual leave plus bank holidays, increasing with length of service
• Your birthday off each year, as an extra day of leave
• Cycle-to-work scheme
• Weekly fruit delivery in the office
• Company social events, including summer and Christmas parties

• Stage 1: A 15-minute Microsoft Teams call to discuss the role and assess mutual fit.
• Stage 2: A face-to-face interview at our London office. Before the interview, you’ll be asked to complete a written task, which you’ll present and discuss during the interview.
• Duration: The interview process should take no longer than two weeks.

Please upload both your cover letter and CV below. Applications without a cover letter will not be considered.

Your cover letter should include:

• Why you’re interested in this role and IR Media Group
• How your experience aligns with the responsibilities listed
• What excites you about B2B marketing in a media or intelligence company

Due to the high volume of applications we receive, we regret that we may not be able to respond to every applicant individually.

If you have any questions about this vacancy, please contact [email protected].