The Blue Whale view on investor events and why Instagram can deliver IR success

In this episode of IR Voice – formerly The Ticker podcast – we talk to a buy sider about what asset managers look for in corporate events and speak to a leading IRO about how social media can boost a company’s investor base.

[2:10] IR Magazine deputy editor Garnet Roach is joined by Stephen Yiu, managing partner and chief investment officer at London-based asset management firm Blue Whale. Yiu offers his perspective on what he and his firm look for in corporate events, talks about specific areas and metrics companies should be focusing more on and, among other things, explains what he looks for from IR professionals around corporate access.

Rouhiainen shares his experience on elevating Valmet’s social media IR strategy, including the creation of an Instagram profile dedicated exclusively to investor relations

[19:40] Later in the show, Noemi Distefano is joined by Pekka Rouhiainen, vice president of IR at Finnish company Valmet. The firm received two nominations at this year’s IR Magazine Awards – Europe and picked up the trophy for best use of social media and video for IR.

Rouhiainen shares his experience on elevating Valmet’s social media IR strategy, including the creation of an Instagram profile dedicated exclusively to investor relations.

In this episode you will hear:

  • What the buy side is looking for from corporate events
  • About some of the bugbears for portfolio managers around investor events
  • How to craft a successful social media strategy for IR
  • The story of a company that doubled its retail investor base by taking IR to Instagram.

IR Voice provides listeners with insights into cutting-edge issues of the day for IR professionals. The series features interviews with IR experts bringing a global perspective, actionable insights and commentary on trending topics. These include sustainability, activism, corporate access, regulation and more.

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Upcoming events

  • Awards – Europe
    Thursday, June 18, 2026

    Awards – Europe

    About the event The IR Impact Awards – Europe takes place on Thursday, June 18, 2026 in London. This very special event honors excellence in the investor relations profession across Europe and we are excited to welcome everyone for an evening of fine food and lots of celebrating! WHEN WHERE…

    London, UK
  • Think Tank – Europe
    Thursday, June 18, 2026

    Think Tank – Europe

    About the event The IR Impact Think Tank – Europe will take place on Thursday, June 18, 2026 in London and exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, discuss, debate and dissect topical issues affecting today’s…

    London, UK
  • Forum – AI & Technology
    Thursday, November 12, 2026

    Forum – AI & Technology

    About the event As more investors and corporate communication teams embrace AI, machine learning and emerging technologies to inform their decision making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind. At this fast-moving stage of adoption, IR teams are asking important questions regarding…

    New York, US

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