The Blue Whale view on investor events and why Instagram can deliver IR success

In this episode of IR Voice – formerly The Ticker podcast – we talk to a buy sider about what asset managers look for in corporate events and speak to a leading IRO about how social media can boost a company’s investor base.

[2:10] IR Magazine deputy editor Garnet Roach is joined by Stephen Yiu, managing partner and chief investment officer at London-based asset management firm Blue Whale. Yiu offers his perspective on what he and his firm look for in corporate events, talks about specific areas and metrics companies should be focusing more on and, among other things, explains what he looks for from IR professionals around corporate access.

Rouhiainen shares his experience on elevating Valmet’s social media IR strategy, including the creation of an Instagram profile dedicated exclusively to investor relations

[19:40] Later in the show, Noemi Distefano is joined by Pekka Rouhiainen, vice president of IR at Finnish company Valmet. The firm received two nominations at this year’s IR Magazine Awards – Europe and picked up the trophy for best use of social media and video for IR.

Rouhiainen shares his experience on elevating Valmet’s social media IR strategy, including the creation of an Instagram profile dedicated exclusively to investor relations.

In this episode you will hear:

  • What the buy side is looking for from corporate events
  • About some of the bugbears for portfolio managers around investor events
  • How to craft a successful social media strategy for IR
  • The story of a company that doubled its retail investor base by taking IR to Instagram.

IR Voice provides listeners with insights into cutting-edge issues of the day for IR professionals. The series features interviews with IR experts bringing a global perspective, actionable insights and commentary on trending topics. These include sustainability, activism, corporate access, regulation and more.

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Upcoming events

  • Briefing – Earnings in 2026: Keeping your story consistent under market scrutiny
    Wednesday, October 22, 2025

    Briefing – Earnings in 2026: Keeping your story consistent under market scrutiny

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm BST / 5.00 pm CET DURATION 45 minutes About the event With investors and analysts consulting an increasing volume of data sources to inform their investment decisions – as well as using AI to enhance their…

    Online
  • Briefing – Making your 2026 investor meetings count
    Thursday, October 30, 2025

    Briefing – Making your 2026 investor meetings count

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a year of rapid technological advancements and significant macroeconomic change, it’s more important than ever for IR teams to maximize the impact of their…

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  • Corporate Governance Awards
    Thursday, November 06, 2025

    Corporate Governance Awards

    About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…

    New York, US

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