The Blue Whale view on investor events and why Instagram can deliver IR success

In this episode of IR Voice – formerly The Ticker podcast – we talk to a buy sider about what asset managers look for in corporate events and speak to a leading IRO about how social media can boost a company’s investor base.

[2:10] IR Magazine deputy editor Garnet Roach is joined by Stephen Yiu, managing partner and chief investment officer at London-based asset management firm Blue Whale. Yiu offers his perspective on what he and his firm look for in corporate events, talks about specific areas and metrics companies should be focusing more on and, among other things, explains what he looks for from IR professionals around corporate access.

Rouhiainen shares his experience on elevating Valmet’s social media IR strategy, including the creation of an Instagram profile dedicated exclusively to investor relations

[19:40] Later in the show, Noemi Distefano is joined by Pekka Rouhiainen, vice president of IR at Finnish company Valmet. The firm received two nominations at this year’s IR Magazine Awards – Europe and picked up the trophy for best use of social media and video for IR.

Rouhiainen shares his experience on elevating Valmet’s social media IR strategy, including the creation of an Instagram profile dedicated exclusively to investor relations.

In this episode you will hear:

  • What the buy side is looking for from corporate events
  • About some of the bugbears for portfolio managers around investor events
  • How to craft a successful social media strategy for IR
  • The story of a company that doubled its retail investor base by taking IR to Instagram.

IR Voice provides listeners with insights into cutting-edge issues of the day for IR professionals. The series features interviews with IR experts bringing a global perspective, actionable insights and commentary on trending topics. These include sustainability, activism, corporate access, regulation and more.

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Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Briefing – The story behind the story: how IR teams prepare for volatile periods
    Tuesday, March 17, 2026

    Briefing – The story behind the story: how IR teams prepare for volatile periods

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 3.00 pm GMT / 4.00 pm CET DURATION 45 minutes About the event After a tumultuous 12 months in the markets, 2026 appears poised to be dominated by the same macroeconomic factors that defined 2025. The ongoing impacts…

    Online
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

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