This episode of The Ticker podcast comes to you from the Citadel Securities trading post on the floor of the NYSE.
IR Magazine’s Jeff Cossette talks with Robert Winters, senior managing director at Alpha IR Group, about communicating with debt investors. Winters says companies often only engage with debt holders when they need to and, as a result, this important investor group can feel ignored. He explains how companies can embed debt IR within the finance function and ways to stay on top of debt-investor sentiment.
Listen to the podcast recording below >
In this podcast, you’ll hear about:
– Why debt investors need more attention
– How frequently companies should engage with debt holders
– Where debt IR should sit within the company
– How to use perception studies effectively to understand sentiment
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