AI & Tech
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IR in the age of AI: How answer engine optimization will transform content visibility
Content visibility and engagement are always key priorities for IR professionals. As AI and large language models (LLMs) become a primary source of information for buy-side and sell-side analysts, content visibility and narrative control are constantly shifting, creating new challenges in how audiences discover and engage with IR corporate content.
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Backup, baby! Five simple steps IROs can take to mitigate the risks of cloud computing
When everything is online all the time, you need a (literal) backup plan Back in July 2024, a cybersecurity firm released a faulty software update to customers, impacting IT applications around the world and disabling everything from travel check-in counters to healthcare, banking to payment systems – all running with underlying software from a major Seattle-based software company. In mid-November, two key underwater fiber-optic data cables connecting countries around the Baltic Sea were cut – and not by mistake. Customers around the world reported issues accessing the program that most companies rely on for email communication, calendar scheduling and meetings.…
