BAT
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‘We’ve tried to make the accessibility of our IR story much improved’: Victoria Buxton on innovating BAT’s communications
Keeping your communications with the financial markets fresh can be a challenge for even the most established brands. For a company like British American Tabacco (BAT), which is repositioning itself as an enabler of a post-smoking society, it has formed a cornerstone of its IR team’s ongoing evolution.
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People moves: William Houston steps down from BAT as Jordyn Eskijian joins Metronet
William Houston, formerly head of investor sustainability at British American Tobacco (BAT), has stepped down from his role after five years at the company.
