#Corpcomms
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Why anxiety is your biggest enemy in communications
How much time and thought have we spent building scenarios and thinking about the reception of a report, a press release or a statement on a current issue where our company or client is expected to have – or even required to have – an opinion? Knowing your subject too well is often the big risk when it comes to communications: it presents the risk that your story will be far too detailed and ultimately incomprehensible. The point of your story will disappear in a cadre of details that do not contribute to the overall picture, much less to the…
