Inside IR

How do IROs leverage their expertise within their companies? For Paul Vincent, VP of IR at Itron, the core of IR lies not only in conveying the company’s message but doing so in a way particular to each investor and analyst. Itron supplies innovative technologies that help utilities and cities manage energy and water. Vincent believes IR should help management shape strategy based on its own best judgment, not by deferring to investors’ views. IR’s job, he says, is to understand every individual investor and analyst so thoroughly as to communicate management’s thinking in the way each is prepared to…