Inside IR
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Inside IR at Advanced Energy: ‘IR can talk to the world, but we can’t disclose everything,’ says Edwin Mok
Investor relations draws people who are attracted to the art of weaving complex sets of facts into coherent narratives. They are finance people, they are storytellers and, because IR may be the most personal area of business, they often find their way to the profession from distant parts of the corporate universe. Edwin Mok is senior vice president, strategic marketing and investor relations at Advanced Energy. The company is a global leader in engineered, precision power conversion, measurement and control solutions.
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Inside IR at Itron: ‘Part of IR’s DNA is being immune to being surprised,’ says Paul Vincent
How do IROs leverage their expertise within their companies? For Paul Vincent, VP of IR at Itron, the core of IR lies not only in conveying the company’s message but doing so in a way particular to each investor and analyst. Itron supplies innovative technologies that help utilities and cities manage energy and water. Vincent believes IR should help management shape strategy based on its own best judgment, not by deferring to investors’ views. IR’s job, he says, is to understand every individual investor and analyst so thoroughly as to communicate management’s thinking in the way each is prepared to…