IPO

The IPO journey doesn’t start on listing day. Companies that treat investor relations as an afterthought until the opening bell often find themselves scrambling to build credibility when it matters most. The statistics tell a sobering story: approximately only one third of newly listed companies outperform their already-listed peers over the long term. Poor financial communication sits at the heart of this underperformance. Building relationships before you need them Establishing an effective IR function well before your IPO creates something money can’t buy on demand: trust. When analysts and investors already know your story, understand your business model and have…