IR Briefing
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IR in the age of AI: How answer engine optimization will transform content visibility
Content visibility and engagement are always key priorities for IR professionals. As AI and large language models (LLMs) become a primary source of information for buy-side and sell-side analysts, content visibility and narrative control are constantly shifting, creating new challenges in how audiences discover and engage with IR corporate content.
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Passive investors driving active opportunities: how fund flows are shaping how IR teams direct their time
Recent IR Impact briefing, held alongside Nasdaq, explores the implications of the ongoing passive shift As passive ownership continues to grow, how companies interpret trading activity and allocate their investor engagement efforts is shifting in parallel. A recent IR Impact briefing, in association with Nasdaq, brought together Jacquelynn Bohlen (head of IR, Columbia Banking System), Stephanie Bui (co-head, investor engagement, Americas, Nasdaq) and Prabhdeep Sagoo (senior director, market and shareholder […]
