IR Briefing
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Long live the investor day! How dedicated websites are turning one day into a year-round engagement opportunity
When you have an event that might happen once every few years, that event must shine. For IR, investor days offer a rare opportunity to reset the narrative, deepen investor understanding and showcase long-term strategy beyond quarterly earnings cycles. And with all the effort that goes into an investor day, companies are realizing they can do more to make that day live longer. This was the topic of a recent IR Impact Briefing, sponsored by Equisolve, and titled Making your investor day work beyond the event. You can listen back online now to hear from Brad Burke, head of investor…
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IR in the age of AI: How answer engine optimization will transform content visibility
Content visibility and engagement are always key priorities for IR professionals. As AI and large language models (LLMs) become a primary source of information for buy-side and sell-side analysts, content visibility and narrative control are constantly shifting, creating new challenges in how audiences discover and engage with IR corporate content.
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Passive investors driving active opportunities: how fund flows are shaping how IR teams direct their time
Recent IR Impact briefing, held alongside Nasdaq, explores the implications of the ongoing passive shift As passive ownership continues to grow, how companies interpret trading activity and allocate their investor engagement efforts is shifting in parallel. A recent IR Impact briefing, in association with Nasdaq, brought together Jacquelynn Bohlen (head of IR, Columbia Banking System), Stephanie Bui (co-head, investor engagement, Americas, Nasdaq) and Prabhdeep Sagoo (senior director, market and shareholder intelligence services, Nasdaq) to examine how these structural changes are reshaping expectations of the IR role. Their discussion explored the growing focus on improving engagement strategies, the need for IR teams to be methodical in targeting active investors and how to integrate benchmarking as a tool to demonstrate the strategic value of IR. Passive as active supporters The discussion started off about…
