IR Impact Playbook

It’s no secret that the IR workload has been expanding – even as resources fail to match pace. At the same time, market uncertainty has made the day-to-day less predictable. The result is that the modern IRO is busier than ever. This was something Erik Carlson, chief operating officer at Notified pointed to early in a recent webinar titled: Strategic time management for today’s IRO. ’If look at the challenges in the market, the rise in distrust of the media, the proliferation of content – it’s becoming harder and harder to cut through the noise, to synthesize information and do…