Q4
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From intuition to impact: How ROI thinking can transform investor relations
Across boardrooms, investment decisions are increasingly driven by rigorous financial analysis and measurable outcomes. While marketing debates attribution models and sales scrutinizes conversion funnels, the IR function, though central to connecting companies and capital markets, often relies on intuition and anecdotal evidence when justifying budgets and strategic initiatives. IR now has the opportunity to adopt the ROI mindset that drives decision-making across the enterprise.
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‘It’s a layup’: How agentic AI can power up your targeting process
Where can AI help IROs make better targeting decisions? It may be best served by adding an additional helping hand to your IR team. This was the focus of an IR Impact briefing, held this week in partnership with Q4, that examined the impact of agentic AI on investor targeting strategies.
