Q4
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‘Be the filter, be the synthesis’: How IR teams are staying organized and informed in volatile times
At a time when geopolitical events seem more unpredictable than ever, the capital markets are in a corresponding state of flux in 2026. For any IRO trying to both parse market events for their own understanding and to keep their investors and other stakeholders well informed, it poses an increasingly complicated challenge – one that requires keeping up with sector peers and macroeconomic events externally as well as keeping internal audiences abreast of developments.
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From intuition to impact: How ROI thinking can transform investor relations
Across boardrooms, investment decisions are increasingly driven by rigorous financial analysis and measurable outcomes. While marketing debates attribution models and sales scrutinizes conversion funnels, the IR function, though central to connecting companies and capital markets, often relies on intuition and anecdotal evidence when justifying budgets and strategic initiatives. IR now has the opportunity to adopt the ROI mindset that drives decision-making across the enterprise.
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‘It’s a layup’: How agentic AI can power up your targeting process
Where can AI help IROs make better targeting decisions? It may be best served by adding an additional helping hand to your IR team. This was the focus of an IR Impact briefing, held this week in partnership with Q4, that examined the impact of agentic AI on investor targeting strategies.
