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  • Patrick Kiss, from Deutsche EuroShop, used AI to create action figures of people at the company
    AI & Tech

    All wrapped up: how Deutsche EuroShop sparked conversation with AI action figures

    What did it take to turn Patrick Kiss, IR Impact Award-winning investor relations lead at Deutsche EuroShop, into a fully boxed action figure? Well, it needs a spark of creativity, a ChatGPT Pro account plus a lot of patience. ‘To give you an idea of the work involved, the final optimized prompt for my own action figure had 304 words in 66 lines with more than 2,200 characters,’ says Kiss. This is something of a side step from the usual conversations around AI for IR, where the focus is on saving time for IROs paddling against the current of increasing…

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