Quarterly and annual reporting
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How can IROs increase annual report visibility in generative AI?
Generative AI (genAI) has become a central gatekeeper between companies and stakeholders. A growing number of investors use large language models (LLMs) such as ChatGPT to research companies, challenge investment ideas and analyze financial and market information. But how visible are annual reports as sources in these systems? And how can IROs improve the visibility of verified financial disclosures? The shift in information usage creates new risks for IROs. LLMs can hallucinate or generate plausible but incorrect answers, especially when relying on third-party sources such as Reddit or Wikipedia, which are quite prominent in genAI. User-generated content often mixes facts…
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All wrapped up: how Deutsche EuroShop sparked conversation with AI action figures
What did it take to turn Patrick Kiss, IR Impact Award-winning investor relations lead at Deutsche EuroShop, into a fully boxed action figure? Well, it needs a spark of creativity, a ChatGPT Pro account plus a lot of patience. ‘To give you an idea of the work involved, the final optimized prompt for my own action figure had 304 words in 66 lines with more than 2,200 characters,’ says Kiss. This is something of a side step from the usual conversations around AI for IR, where the focus is on saving time for IROs paddling against the current of increasing…
