Rainbow Rare Earths
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The CFO: ‘You have to explain why your flavor of lollipop is the best’: Rainbow Rare Earth’s finance chief on making a complicated story simple
Most people probably don’t understand the full extent of the use of rare earth elements in their daily lives. For Pete Gardner, CFO at Rainbow Rare Earths, the London-listed mining company, explaining just how extensive their applications are is a daily conversation with shareholders and analysts.
