Rheinmetall
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‘We were the ugly duckling when I joined, now we’re the focus of attention’: Dirk Winkels of Rheinmetall on how Ukraine changed the conversation
Russia’s invasion of Ukraine changed how many companies communicated with the market but, for German automotive and arms manufacturer Rheinmetall it completely changed the company’s story. We spoke to the company’s head of IR, Dirk Winkels, to learn a bit more about how far the goalposts have been shifted.
