Taylor Swift
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Yes, Taylor Swift’s engagement is making ripples in the stock market – here’s what it means for you
In a decade already defined by wide-ranging macroeconomic shocks, IR teams may be forgiven for ignoring the news that pop princess Taylor Swift has announced her engagement to Kansas City Chiefs tight end Travis Kelce. After all, this sort of thing usually doesn’t have much more impact than the celebrity sections of news sites and the social media ecosystem. However, this is Taylor Swift we’re talking about: arch-capitalist, savvy marketeer and industry-defining brand, whose net worth is estimated to be $1.6 bn (that’s enough to make her a small-cap company, in market terms). So naturally, when she makes such a…
