Tractor Supply Company
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Personality and pandemics: What we learned from a year of talking IR with CFOs
As the year draws to a close, we look back on 12 months of The CFO column. What started with Kurt Barton of Tractor Supply Company expanded to conversations about all things IR with finance chiefs from Brazil’s NuBank to Hong Kong’s Sa Sa International, Canada’s Cineplex to Campbell’s Soup Company in the US – and many more. We discussed the benefits that good IR can deliver, about what they look for in their heads of IR, about what works in corporate access and what they liked most – and least – about their involvement in the IR program.
