With the role of the corporate website evolving in a post-AI world, IR teams are grappling with the challenge of making sure they are the authoritative source of information about their company in the market.
According to Simon Gittings, head of IR and corporate communications at IDX, that means that IROs need an awareness of how the buy and sell side are using answer engines and other tools to gather intelligence.
Speaking to us at the IR Impact Forum – AI & Technology Europe in London, he tells us about the importance of building a credible, digital narrative at a time when misinformation is rife.
This video was produced with the help of Kinura, a corporate video and live stream services agency based in London.
