‘The relationship side of IR is still key’: MUFG Corporate Markets’ Gustav Pegers on the role of AI

It is often said that, for all of the innovation that AI can offer IR professionals, the key to successful communications with the capital markets will always be reliant on relationships.

That was the perspective that Gustav Pegers, director, investor relations, EMEA at MUFG Corporate Markets, told us at the recent IR Impact Forum – AI & Technology Europe in London.

He also tells us why he hopes, as an industry trend, the use of AI in the capital markets doesn’t follow the same path as ESG.

This video was produced with the help of Kinura, a corporate video and live stream services agency based in London.


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