‘We’re in a world where AI adapts to your workflow’: Q4’s Darrell Heaps at the IR Impact Forum – AI & Technology Europe

With IR teams becoming more adventurous in their experimentation with AI, many are finding new and nuanced ways to employ the technology to improve their workflows.

According to Darrell Heaps, founder and chairman at Q4, that evolution is increasingly driven by adaptations that AI can put in place itself. One of the crucial avenues through which this can be achieved is agentic AI, he adds.

We spoke to him about the advent of the technology for IROs and why he enjoys attending IR Impact events at the IR Impact Forum – AI & Technology Europe in London.

This video was produced with the help of Kinura, a corporate video and live stream services agency based in London.s


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